Advances in Global Economics and Business Journal

The Impact of Perceived AI Adoption and Skill Preparedness on University Students’ Perceptions of Future Job Market Dynamic

2025-12-19T09:39:14+07:00

The rapid adoption of Artificial Intelligence (AI) is transforming industries and redefining the global job market. In Malaysia, university students preparing to enter the workforce face growing uncertainty about how AI will impact their future careers. While AI brings opportunities for innovation and job creation, it also introduces challenges such as skill gaps, job displacement, and the need for continuous adaptation. According to the World Economic Forum (2023), an estimated 44% of workers’ skills will be disrupted within the next five years due to technological changes, emphasizing the urgency for future talent to be prepared. However, limited research has explored how university students perceive AI’s impact on employment and whether they feel equipped to meet the demands of this evolving landscape. This study aims to examine the relationship between perceived AI adoption and perceived skill preparedness on students’ perceptions of future job market dynamics. Using a quantitative approach, this study provides insights to inform curriculum design, career services, and workforce development strategies that align with the realities of an AI-integrated economy.

The Role of Social Media Platforms in Boosting Business Performance

2025-12-19T09:26:24+07:00

This study examines how businesses utilize social media platforms to enhance business performance through social media influence, buying behavior, trust and loyalty, and overall social media usage. Using a quantitative approach, data were collected from 155 respondents across various industries and analyzed using descriptive statistics, correlation, and regression analysis. The results show high reliability, with Cronbach’s alpha values ranging from 0.827 to 0.891. Social media influence exhibits a strong positive relationship with buying behavior (r = 0.784) and trust and loyalty (r = 0.802), and emerges as the strongest predictor of business performance (β = 0.36), followed by trust and loyalty (β = 0.28) and social media usage (β = 0.15). Additionally, 93% of respondents reported purchasing products after exposure to social media content, while 92% expressed willingness to recommend businesses based on their social media presence. These findings confirm that social media functions as a strategic driver of sustainable business performance rather than merely a marketing tool.

Mindful Money: The Impact of Financial Literacy, Lifestyle, and Social Influence on Responsible Spending Among University Students

2025-12-19T09:31:39+07:00

Spending behavior has become a significant concern as many individuals face financial difficulties and even bankruptcy due to poor financial management. In Malaysia, the government has increasingly emphasized the importance of financial literacy among undergraduate students to address these issues. This study investigates the impact of financial literacy, lifestyle choices, social influence, materialism, and financial attitudes on responsible spending behavior among university students. Specifically, it explores how these factors influence financial attitudes and whether financial attitudes, in turn, affect responsible spending behavior. Data collected from 180 university students in Malaysia revealed that financial literacy, lifestyle choices, and social influence positively impact financial attitudes and responsible spending behavior, while materialism has a negative effect. Moreover, financial attitudes were found to influence responsible spending behavior. Our findings highlight that financial literacy, lifestyle choices, and social influence positively affect both financial attitudes and responsible spending behavior, while materialism has a negative impact. Financial attitudes also play a key role in shaping responsible spending among university students.

From cash to cashless: The Impact of Cashless Payment Adoption on Student Spending Behavior in Malaysia

2025-12-19T15:17:24+07:00

Modern innovation is expanding rapidly in Malaysia in line with current developments and practices. Consequently, cashless payment methods are increasingly preferred by the community for daily transactions. Previous observations indicate that students tend to purchase more non-essential items when using cashless payment methods. This behavior occurs because payments made through cards or mobile devices are perceived as more effortless compared to traditional cash transactions. Therefore, this study examines the impact of cashless payment adoption on the spending behavior of university students in Malaysia. Specifically, the study aims to analyze how convenience, consumer habits, social influence, and perceived security influence students’ budgeting practices, financial discipline, and impulsive spending behavior. Data were collected from 153 undergraduate students enrolled in public and private universities through an online survey administered via Google Forms. Data analysis was conducted using SPSS, including descriptive analysis, correlation analysis, and regression analysis. The findings provide important insights for educators and fintech companies in developing financial education programs tailored to the cashless economy.

Unlocking the Satisfaction: Discover the Drivers of Customer Satisfaction on TAOBAO

2025-12-19T09:44:32+07:00

This study examines the interrelationships between customer satisfaction and perceived benefits of the Taobao online shopping platform among Malaysian users. A quantitative research approach was employed by distributing a structured questionnaire to 150 Taobao users in Malaysia through Google Forms. Regression analysis was used to assess the influence of perceived ease of use, perceived trust, perceived convenience, and perceived usefulness on customer satisfaction. The findings indicate that all four factors positively and significantly influence customer satisfaction, with perceived ease of use emerging as the most dominant predictor (β = 0.284), followed by perceived trust (β = 0.258), perceived convenience (β = 0.255), and perceived usefulness (β = 0.180). The regression model explains 77.1% of the variance in customer satisfaction (R² = 0.771), demonstrating strong explanatory power. These results suggest that usability, security, operational efficiency, and functional value collectively shape customer satisfaction in a cross-border e-commerce context. This study contributes to the e-commerce literature by identifying the relative importance of key satisfaction drivers and provides practical insights for platform developers and marketers to enhance user experience, build trust, and sustain competitiveness in the rapidly growing online retail environment.